CI
Corporate Identity
SYMBOL MARK
The symbol mark of Rotek Co., Ltd. is a basic element of CI and represents the image of Rotek.
It is a symbol that is the core of all visual communication expressed internally and externally.
It is beautifully expressed with waves symbolizing the company's core values and innovation and the word Rotek.
It is beautifully expressed with waves symbolizing the company's core values and innovation and the word Rotek.
Color Usage
Rotek Co., Ltd.'s emblem mark color is based on the principle of using BLUE,
Color use can be positive or negative depending on the background color.
Color use can be positive or negative depending on the background color.
Color System
The main color representing Rotek Co., Ltd. is composed of gradient and is SKY BLUE and BLUE,
The sub colors that assist this are GEAY and BLACK.
The sub colors that assist this are GEAY and BLACK.
ROTEK Sky Blue
#5bc5f2
PANTONE P 115-5U
C60 M0 Y0 K0
R91 G197 B242
C60 M0 Y0 K0
R91 G197 B242
ROTEK Blue
#004f9f
PANTONE P 104-16U
C100 M70 Y0 K0
R0 G79 B159
C100 M70 Y0 K0
R0 G79 B159
